The aim of this project was to create a fun, eye-catching design that reflected the concept “brainstorming”. The design was made to be use on a variety of different products or contexts, such as mugs, stickers, notebooks, or t-shirts. I used a thought bubble & gears as the main elements to convey that idea of brainstorming. I decided to use a CYMK color palette to make the design eye-catching but to also connect back to the idea of building blocks as CYMK are the primary colors for the subtractive color model.
